BUSINESS IN SPORT

Here is a simple explanation of the business side of each sport: Sport Main business activities ⚽ Football Sponsorships, TV/streaming rights, ticket sales, merchandise, player transfers, advertising and club ownership. 🎾 Tennis Tournament sponsorships, broadcasting rights, ticket sales, equipment and clothing brands, player endorsements and prize-event partnerships. 🏀 Basketball Team sponsorships, broadcasting, ticket sales, merchandise, player endorsements, advertising and arena events. 🚴 Cycling Team sponsorships, bicycle and equipment sales, race sponsorships, broadcasting, cycling events and sports-tourism businesses. ⛳ Golf Golf-club memberships, equipment and clothing sales, tournament sponsorships, broadcasting, advertising, golf courses and player endorsements. 🏉 Rugby Sponsorships, broadcasting rights, ticket sales, merchandise, club partnerships, stadium events and player/team endorsements. 🏃 Athletics Athlete sponsorships, sportswear and equipment deals, event sponsorships, broadcasting, ticket sales and endorsements. How sport becomes a business The main sources of money across these sports are: Sponsorship → Advertising → Broadcasting → Tickets → Merchandise → Endorsements → Events → Sports equipment For example, a football club can earn money from selling tickets, broadcasting matches, selling shirts, attracting sponsors and transferring players. A tennis player can earn through tournament prize money, sponsorships and personal endorsement deals.